Substacking! — Chapter 2 of 20: How I Escaped the Algorithm and Became a Viral Podcaster

(Excerpt from the upcoming 20-chapter book Substacking! — It’s Not a Platform, It’s a Business Model — coming soon from Firestarter Publishers.)

The Day I Realized the Algorithm Was My Editor, Censor and Chief

For years I thought YouTube, Facebook, and Twitter were partners in growth. Then I saw my analytics — 98% likes, massive watch-time, almost no algorithmic reach. That’s when it hit me: the machine wasn’t my promoter anymore. It was my limiter. A silent censor disguised as code.

I didn’t need…