Macy’s Brick & Mortar Sales -35%, Digital +21%. Walmart Online +69%, US Ecommerce +32%. Online Furniture, Grocery, Clothing Sales Explode as Brick & Mortar Melts Down

by Wolf Richter
Wolf Street

44% of Macy’s total sales are now ecommerce. Mall landlords, even the biggest, are turning malls over to their lenders.

Macy’s, when it reported earnings this morning, confirmed its own brick-and-mortar meltdown, and it showed the benefits of Macy’s decision years ago to go after ecommerce in a serious way, knowing that its brick-and-mortar stores – despite what it was telling the public – were on the slow way out, attested to by its countless and ongoing store closures. The Pandemic accelerated that trend by a quantum leap. But it’s messy and tough, and Macy’s is losing the edge in its digital sales growth.

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