Trust in media is down, but if journalists don’t listen to critics anyway, why should they care?
by Matt Taibbi
A day after Joe Biden’s inauguration, the headline in Axios read: “Trust in media hits a new low.” Felix Salmon wrote that “for the first time ever, fewer than half of all Americans have trust in traditional media.” The Edelman survey showed overall faith in the press dropping to 46%.
The traditional explanation for this phenomenon is that Republicans hate the press a lot, but Democrats just a little. The Axios story bore this out somewhat, as only 18% of Republicans reported trusting media, versus 57% of Democrats.
Still, 57% of half your potential audience is nothing to brag about, when you’re in the trust business. Other numbers, like 56% of respondents believing journalists are “purposely trying to mislead people,” or 58% thinking that “most news organizations are more concerned with supporting an ideology… than with informing the public” are more ominous.