Today’s episode focuses on our amazing digital future. Jason’s guest Professor Mark Skilton is a Professor of Practice and Information Systems at Warwick Business School. He is the author of Building the Digital Enterprise: The Guide to Constructing Monetization Models Using Digital Technologies and other books and papers relating to digital ecosystems and architectures. He shares his expert opinion on the positive side of automation and digitization in future business models and how the real focus will be on expanding the customer experience through additional opportunities for engagement.
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