by Mike ‘Mish’ Shedlock
In New Zealand, pizzas will soon be dropping from the heavens, by drone. Domino’s dream of drone delivery is at hand.
Domino’s demonstrated its ability to deliver food via a drone Thursday in New Zealand and plans to test actual deliveries to customers next month.
“It doesn’t add up to deliver a two kilogram package in a two-ton vehicle,” said Scott Bush, a general manager for Domino’s Pizza Enterprises, which is independent of the U.S. chain and operates in seven countries. “In Auckland, we have such massive traffic congestion it just makes sense to take to the airways.”
A Domino’s customer who requests a drone delivery will receive a notification when their delivery is approaching. After going outside and hitting a button on their smartphone, the drone will lower the food via a tether. Once the package is released, the drone pulls the tether back up and flies back to the Domino’s store.