by Gary North
Muhammed Ali has died at age 74. I am 74. He loomed large when I came to adulthood. He was the most famous athlete on earth after he beat Sonny Liston in 1964.
He was the greatest fighter of my generation, as he never tired of reminding us. He was also the greatest self-promoter in sports of any generation.
Most men of my era had an opinion about Cassius Clay/Muhammed Ali. I was a fan, although I never cared much for boxing.
I liked his style. I liked it for a reason: it was all about marketing.