by Tim Price
As human beings it’s in our nature to seek out a great deal.
Whether we bag a steep discount on a new car, or stumble across that hidden gem of extraordinarily cheap airfare, we love the feeling that we’re getting a lot for our money.
If you’ve ever found a $20 (or 20 pound) note in an old jacket pocket, you know that feeling well.
But what’s really incredible is that this instinct to seek value rarely applies to investing.