Martha Guidry is the Concept Queen. She helps businesses, large and small, come up with compelling concepts to drive business and sales. We discussed a number of blunders committed by companies that should have known better. Top of the list was New Coke, which lasted exactly 79 days. Then there was the Ford Edsel, the Ford Pinto and a whole lot more. The point is that even the pros make mistakes, big ones sometimes, but they live to fight another day.
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