Why Gold, and Why Now

by Jan Nieuwenhuijs

For thousands of years gold is the ultimate store of value. Currently, gold is undervalued as there are massive bubbles in asset markets and central banks continue to print money, which supports these bubbles. This is an unsustainable situation; and when the bubbles burst the gold price will rise.

Gold is the ultimate store of value, as it’s the only globally accepted financial asset without counterparty risk, and it has preserved its purchasing power throughout history. In the long-term, the stability of gold’s value is unparalleled.

Because gold is scarce and immutable, it has been used as money for thousands of years. Gold’s first use was for adornments—jewelry, regalia, and prestige goods.

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