“Pronouns Matter”: Bank’s Attempt to Virtue Signal Backfires

Halifax’s Twitter stunt doesn’t go as planned.

by Paul Joseph Watson
Summit News

A subsidiary of a £886 billion net worth bank attempted to virtue signal by proclaiming “pronouns matter” alongside an image of an employee wearing a “she/her/hers” tag, but the stunt massively backfired on Twitter.

“Pronouns matter. #ItsAPeopleThing,” tweeted Halifax Bank, which is owned by Lloyds Banking Group, one of the UK’s largest financial services organizations.

[…] The topic immediately began trending on Twitter, with the vast majority of responses not displaying much sympathy towards the bank.

“What if a Halifax employee doesn’t want to put pronouns on their lapel, perhaps because they reject the cult of gender ideology?” asked Simon Edge. “Will they be disadvantaged in any way? Barred from promotion? Fired?”

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