by John Rubino
The prices of a lot of things are up these days, which fits the common definition of “inflation.”
Meanwhile, an increasing number of products are appearing at the same price but in smaller packages.This is inflation’s slippery first cousin “shrinkflation.” Here’s a sampling from a recent study:
• Bounty paper towels: The triple back has shrunk from 165 sheets to just 147.
• Costco’s toilet paper: A large pack was 425 sheets last year, but now is just 380.
• Dial Body Wash: Reduced from 21 ounces to 16 ounces, a 25 percent reduction.
• Ziploc freezer bags: 54 bags last year, but just 50 bags this year.
• Quaker Instant Oatmeal: 10 packs last year, but just 8 this year for some varieties.