The Collapse of the Democrat Brand

by Bode Lang
American Thinker

“He spoke in generalities that everyone found agreeable at first and meaningless upon reflection.” That is one summary of Democrat icon Franklin Delano Roosevelt’s speaking style.

Last week’s Democratic National Convention shows how little Democrats have changed — a beautiful outer shell with nothing inside. Professions of equality, justice, compassion, and empathy are precisely the types of slogans many of us find initially agreeable but too vague and empty to warrant additional thought. The only difference is that today’s Democrats bring a parade of celebrities to play the part of aesthetically pleasing decorations on the outer walls of their empty shell.

Democrats have built their brand on proclamations of benevolence. They’ve successfully branded themselves to many Americans as the party who cares about others, the tolerant people, the non-racist party, and the party for good-hearted people who want us all to get along.

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