by John Rubino
Let’s start by sketching out a rough spectrum of the pandemic’s impact on major industries. At the hellish end of this spectrum is hospitality, where cruise ships, vacation resorts, and other crowd magnets have been rendered toxic and therefore useless overnight. Most of these companies will fail and their flagship assets will be repurposed or trashed.
At the other, much happier end of the spectrum are “stay at home” businesses like Amazon, Netflix, and food delivery service Instantcart, which can’t publically admit to loving the pandemic but would probably not mind if it became the new normal.
In the middle of the spectrum – and therefore tougher to predict – is housing. Specifically, are prices going to plunge or soar in this new world, and how should buyers and sellers behave going forward?