Mike Gazzola feels that Amazon Prime Day was a major success. It’s become so big that it’s now referred to Christmas in July. It’s the largest sales day ever for Amazon. Even sellers who didn’t slash prices saw major sales increases. It’s a great opportunity to sell products. Most people are going to buy what they’re going to buy, regardless of the day. But the hype surrounding the event is what really boosts sales. In Amazon retailing you always need to be thinking 3-6 months ahead. The supply chain can be unpredictable and you’ll need the time to get your product properly positioned.
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