You Are a Brand – Now Let the World Know About It! (#11)

from Viral Podcasting

In business branding has become an essential element of success. Nowhere is branding more important than in making a podcast go viral. Branding will help make your show become sticky. Cliff Ravenscraft is a perfect examply of successful branding. He is the Podcast Answerman. Or Pat Flynn of Simple Passive Income. You’re going to invest a lot of time, effort and money into building your brand. Don’t do things that will damage your brand, i.e. politics and religion, unless your show is dedicated to these topics. You have nothing to gain and everything to lose. That’s not to say that you should avoid controversy, quite the contrary. Controversy sells, for sure, just don’t let it damage your branding efforts. Don’t get carried away with your ego. It’s amazing that Hollywood can’t or won’t figure this out. They’re alienating half their audience and don’t seem to care. Branding also means that you must be consistent with your show. Release it the same time every week. Make it the same length each time. These are things your audience will come to expect. Go back to your podcast’s name. It is the first big branding decision you will make. Then its designing your website, your marketing materials, your intro and outro and show music. Everything you do and every decision you make is going to effect your brand. Don’t make any rash decisions, think everything through and do things that will enhance your brand.

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