In today’s episode of The Art of Passive Income, Mark and Scott talk to Leonard Kim from LeonardKim.com. Leonard is managing partner of InfluenceTree, a company that teaches you how to build your brand.
Leonard is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and a Personal Branding Expert by Red Letter Resumes. After hitting rock bottom several times over and becoming homeless, he got sick and tired of being sick and tired so he started writing and built up a huge media following.
He explains that being relatable resonated with others and helped to build up a large following. Some factors that can help you become more relatable:
- Leading with personality.
- Be real. Use your genuine personality.
- Put your fears out there. That resonates with others and helps form a connection.
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