Jenny Clark says that business networking is a way for you to make the maxim, “It’s not what you know, it’s who you know.” work for you. If you’re on Twitter, Facebook, or Instagram you will see people running their own businesses, like India Hicks, Rodan and Fields, and Thirty-One just to name a few, solely using a wi-fi connection. These companies are so successful in drawing people into to sell their stuff because you can do it from almost anywhere. If you speak to someone who runs a Rodan and Fields business they claim they can make upwards of six to seven figures a year from a Wi-Fi connection on their laptop or smartphone. Even though you do not have the overhead of a conventional startup you still have to treat it as one by marketing it and growing it so that it’s profitable.
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