SWOT Analysis: Is There A Perfect Storm For Gold?

by Frank Holmes
Gold Seek

Strengths

– The best performing precious metal for the week was gold, holding in with a 1 basis point drop. According to the World Gold Council, global gold demand in the second quarter increased 15 percent due to a 141 percent rise in investment demand. The Royal Mint also commented on a “surge” in demand, specifically when the Bank of England cut rates – during that week the Mint saw a 25-percent increase in transactions on its bullion website, reports BBC. The Mint’s “signature gold” has also allowed buyers to purchase fractions of gold bars, causing sales to jump 140 percent.

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