from Learn Liberty
Here’s why we we eventually stop searching for soulmates… and shoes. Learn More: http://hayekandchill.com/economics/
How is it possible to make a rational purchase decision without seeing all the possible options? Humans have evolved low cost shortcuts for increasing the odds of finding the better options. The shortcuts are called Heuristics. Professors Anthony and Erika Davies of Duquesne University explain.
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Predictably Irrational (book): From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational. http://danariely.com/books/predictabl…
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