Bosses Mount Last-ditch Campaigns Ahead of EU Vote

Business chief for and against EU membership are planning to speak out

by Ben Martin, Tim Wallace, and Alan Tovey

Company bosses campaigning on both sides of the European Union referendum are preparing to speak out and mount last-ditch efforts to sway Britons before the vote.

Among them is Sir Richard Branson, the pro-EU Virgin billionaire, who is today launching his own campaign keep Britain in Europe by warning that he is “deeply concerned about the impact of leaving”.

His intervention is the first in what is likely to be a series of pleas by business leaders – for and against EU membership – to voters before ballot boxes open on Thursday.

It is thought that a host of FTSE 100 chief executives and chairmen are putting their name to a letter encouraging the UK to stay in the EU, which could be published today.

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