Millennials: 92 Million Reasons to Catch This Trend

by Paul Mampilly
The Sovereign Investor

I ran and then jumped.

Forty-five feet of nothing but the rush of open air … and then the cold water of Lake Champlain. I’m sure people still do the same thing off the same cliffs near Burlington, Vermont.

Most of us have some story like this, something that you did when you were in your 20s. A bit crazy, but you did it because you didn’t want to miss out on the experience.

Today’s millennials are crazy for experiences. Where previous generations earned and saved to buy stuff — jewelry, watches, brand-name clothes and fancy cars — the millennials just want the experience. And then they want to tell their friends all about it.

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