Salud! to a Jose Cuervo IPO

by Jason Simpkins
Outsider Club

The spirits industry isn’t typically a place for blockbuster IPOs, but Jose Cuervo is looking to make a splash.

This, according to reports from Bloomberg and the New York Times that suggest the tequila company is about to go public.

Jose Cuervo is one of only a few private players in the liquor industry, which is dominated by four large public companies – Diageo, Pernod Ricard, Beam Suntory, and Brown-Forman. It’s more than two centuries old and still family owned.

The billionaire Beckmann family is made up of direct descendants of José Antonio de Cuervo y Valdés, who founded the company in 1758.

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