The Presidential Candidate with This One Quality Stands to Win the Election

It’s not just the economy, stupid; it’s the people skills

by Dave Kerpen
Market Watch

Dave Kerpen is founder of Likeable Local, and author of The Art of People: 11 Simple People Skills That Will Get You Everything You Want. Want to assess your own people skills against the presidential candidates? Take this quiz.

As the Democratic and Republican primaries have demonstrated so far, the next president of the United States won’t necessarily be the most qualified, or the smartest, or the most experienced, or even the best man or woman for the job.

No, the person we elect president in November will be the one voters feel they know, like, and trust the most. The candidate with the best “people skills” is likely to win.

Can people skills alone win you the presidency? Maybe not. But in an age where every candidate’s interactions are broadcast and debated on social media for all to scrutinize, people skills just might be the deciding factor in this complicated race.

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