by David Kranzler
Investment Research Dynamics
Wayfair is one of the tech-borne “unicorn” style companies which has become a symbol of the most over-inflated stock bubble in U.S. history. The dot.com bubble on steroids. Its business model is geared to generate sales growth as a device to inflate the company’s market cap by enticing enough volume from momentum chasing gamblers to enable the insiders to dump shares in copious quantities.
The problem for anyone holding the stock as an “investment,” as opposed to renting the stock long enough in hopes that another stock renter will come along and pay a higher rental rate, is that the business model is hopelessly unprofitable and the operations now burn an increasing amount of cash every quarter.