Craig Huey Big Data Meets Big Marketing, Who Wins?

from Financial Survival Network

Craig Huey is the Founder and President of Creative Direct Marketing Group, and is recognized as one of the world’s leading experts in direct response marketing. Big data and big marketing are becoming one. What does that mean for your privacy? We’re seeing advanced data modeling concepts applied to consumer databases, which provides companies with the ability to identify and expand their target markets. It also results in less junk mail, less spam and less telemarketing calls. Perhaps there is a bright side to this after all.

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