by Ryan McMaken
With another Sunday come and gone, the sports media has noticed that ratings for NFL football are slumping. This is a problem not just for the NFL but for TV stations who have long depended on live sports — and NFL games in particular — as something to hang over the heads of viewers who are increasingly abandoning cable and satellite TV in favor of services like Netflix. Since live TV is largely exclusive to more traditional television providers, NFL football has been key in stemming the tide of so-called “cord-cutters.”
But, in terms of TV ratings, the NFL is still, relatively speaking, the golden goose. Certainly, when it comes to TV, NFL is in a better position than Major League Baseball which became a niche sport years ago.
Nevertheless, MLB baseball continues to survive thanks to robust ticket sales compared to other pro sports.