What the Heck Happened to Pokémon Go?

by Wolf Richter
Wolf Street

The “augmented reality” hype died.

The first warning that not all was right came in mid-July when my wife told me that one of her co-workers who’d been going nuts during lunch playing Pokémon Go, instead of eating, had deleted the app from her smartphone.

It was just a poll with a sample size of n=1. So not highly reliable. It came while the craze was in full bloom on the streets, with people, their eyes fixed on their smartphones, walking at snail’s pace down the Embarcadero, or along Columbus, or just about anywhere else in San Francisco, or anywhere in the US and other countries where the game is available.

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