by Chris Campbell
Laissez Faire Books
“Politicians,” Paul Rosenberg writes on the Freeman’s Perspective blog, “walk into public events with lists of points to make and phrases to use in making them.
“These points and phrases have been chosen based upon scientific testing. They gather focus groups, and measure the emotional responses of people to the various ideas and plans. But — more importantly — they measure emotional responses to selected words. Then, the words that show the greatest positive response will be the ones they use. There’s an actual science to this! It’s called Psycholinguistics.